What is Vibe Working?

# What is Vibe Working? Most people think AI means "vibe coding"—using AI to write code. That's 5% of the opportunity. **Vibe Working** is about running an entire business with AI as your force multiplier. ## The Distinction ### Vibe Coding (5%) Using AI to generate code. Describe what you want, AI writes it. Tools like GitHub Copilot, Cursor, Claude Code. A powerful tool, but narrow in scope. ### Vibe Working (95%) Running strategy, operations, product development, team management, and client delivery with AI-native workflows. Not about replacing thinking—about amplifying execution. ## Why This Matters If you're a founder or CEO and you're only using AI to write code, you're missing 95% of the leverage. Vibe Working means: - **Strategy**: AI helps analyze market data, competitive positioning, and strategic options - **Operations**: Workflows, automations, and systems built with AI at the core - **Product**: Rapid prototyping, testing, and iteration with AI assistance - **Team Management**: AI-powered insights, communication, and decision support - **Client Delivery**: AI amplifies output quality and speed ## How I Learned This I coined "Vibe Working" because I live it as CEO of Ragu.AI. Every day, AI helps me: - Make strategic decisions faster - Build products without waiting for engineering sprints - Manage operations at scale - Deliver for enterprise clients in weeks instead of months This isn't theory. It's how I run a real company with real clients and real revenue. ## The Operating System Analogy Think of traditional business tools (Slack, Salesforce, Jira, etc.) as applications. Vibe Working is the **operating system**—the layer underneath that makes everything faster, smarter, and more connected. When you operate this way, you're not just "using AI." You're building an AI-native business from the ground up. ## What's Next? If this resonates, you have two options: 1. **Live Build Session** ($2,500) — Get on a call with me. We build something functional together in 90 minutes. You walk away with proof this works. 2. **CAISO Program** ($25K/month) — Fractional Chief AI Strategy Officer. For CEOs who want sustained organizational transformation. [Book a discovery call](https://calendly.com/robertsonprice/live-build)