Live Build Session — Today at 11:00 AM ET·Watch a business get built from scratch in 90 minutes

Vibe Working
The Operating System for
AI-Native Leaders

This isn't about using AI to write code. It's about running an entire business — strategy, operations, product, team — where AI is your force multiplier.

20yrBuilding Companies
CEORagu.AI

What is Vibe Working?

Using AI to run an entire business — not just write code.

Most people start with “vibe coding” — using AI to write software. That's where it begins. Vibe Working is what happens when you apply that same approach to strategy, operations, product development, and everything else that goes into running a company.

Vibe Coding

Using AI to write software. Describe what you want, AI generates code. The starting point.

Where most people begin

Vibe Working

Running an entire business with AI as your co-pilot. Strategy, operations, product, team. The full picture.

Where it scales

I use this approach every day as CEO of Ragu.AI. AI helps me make strategic decisions, build products, manage operations, and deliver for clients. Not as a replacement for thinking, but as a way to move faster and see more clearly.

If you're a founder or CEO and you're not working this way yet, you can start. The shift happens faster than you'd expect.

Who This Is For

This is for founders and CEOs who are already successful but know AI should be doing more for their business.

You've tried ChatGPT. Maybe you've experimented with Cursor or Claude Code.

You see the potential, but you haven't rebuilt your operating system around it yet.

You want to see what's actually possible when a sitting CEO runs their entire business this way.

If this resonates, you're in the right place. I run my own company this way — AI as the operating system, not just a tool — and I can show you what that looks like in practice.

Not Theory. Practice.

I run a company this way every day. What I share comes from doing the work, not studying it.

Building Since 2005

From Answers Network (32M monthly visitors) to Rebates.com. Multiple companies built and scaled over 20 years.

CEO of Ragu.AI

Running an enterprise AI company that helps organizations move from AI pilots to production systems. Real clients, real deployments.

20+ Live Builds

I've done over 20 sessions with founders — taking raw ideas and shipping working products in a single sitting. It works.

Two Ways to Work Together

Whether you want proof of concept or sustained transformation, there's a path forward.

Entry Point

Live Build Sessions

$2,500/ 1.5 hours

We get on a call and actually BUILD together in real time. No lectures. No frameworks. You walk away with something functional.

Build an internal tool, AI workflow, automation, or product prototype
Live architecture and implementation guidance
Recording and code artifacts delivered after session
See exactly how Vibe Working operates in practice

Low commitment. High impact. Proof of concept.

PREMIUM
Sustained Transformation

Chief AI Strategy Officer

$25,000/ month

Fractional C-suite AI strategy position. For CEOs who want to transform how their entire organization operates with AI-native workflows.

Ongoing strategic advisory on AI-native operations
Regular sessions + async access via Slack/Discord
Organizational AI roadmap and implementation plans
Team training and Vibe Working adoption frameworks
Priority access to Ragu.AI enterprise infrastructure (optional)

For organizations ready to operate differently.

Most people start with a Live Build Session to see the approach in action. The CAISO program is for organizations ready to make the shift across the board.

The Vibe Working Dispatch

Insights, frameworks, and real-world examples from the front lines of AI-native business operations.

·8 min read

What is Vibe Working?

Defining the category: how AI-native leaders run entire businesses, not just write code.

Read article
·6 min read

Vibe Working vs. Vibe Coding: Why the Distinction Matters

Vibe coding is 5% of the opportunity. Vibe working is 95%. Here's the difference.

Read article
·12 min read

The CEO's Daily AI Stack

The tools, workflows, and systems I use every day to run Ragu.AI with AI as my co-pilot.

Read article

The CEO's AI Playbook

Every week, I share exactly how I used AI to run my company that week. Real tools. Real decisions. Real numbers. No theory, just what actually happened.

Weekly insights. No spam. Unsubscribe anytime.

Get Started

The best way to understand Vibe Working is to see it in action.

Book a Live Build Session and walk away with something functional — or join a free community session to see how it works before committing.

Join the next free Live Build session