Defining a New Category

Vibe Working
The Operating System for
AI-Native Leaders

This isn't about using AI to write code. It's about running an entire business—strategy, operations, product, team—where AI is your force multiplier. Welcome to Vibe Working.

3xFounder
CEORagu.AI

What is Vibe Working?

Vibe Working is how you run an entire business with AI as your force multiplier.

Most people start with "vibe coding"—using AI to write code. That's where it starts. Vibe Working is where it scales: running strategy, operations, product development, team management, and client delivery with AI-native workflows.

Vibe Coding

Using AI to write software. Describe what you want, AI generates code. The starting point.

Where most people begin

Vibe Working

Running an entire business with AI as your co-pilot. Strategy, operations, product, team, everything. Where it scales.

The full picture

I coined the term Vibe Working because I live it as CEO of Ragu.AI—an enterprise AI infrastructure company. Every day, AI helps me make strategic decisions, build products, manage operations, and deliver for clients. Not as a replacement for thinking, but as a force multiplier for execution.

"This isn't about prompting ChatGPT. It's about rebuilding every system in your business to be AI-native from the ground up."

— Robertson Price, CEO of Ragu.AI

If you're a founder or CEO and you're not operating this way yet, you're already behind. But here's the good news: it's learnable, and the transformation happens faster than you think.

Who This Is For

This is for founders and CEOs who are already successful but know AI should be doing more for their business.

You've tried ChatGPT. Maybe you've experimented with Cursor or Claude Code.

You see the potential, but you haven't rebuilt your operating system around it yet.

You want to see what's actually possible when a sitting CEO runs their entire business this way.

If this resonates, you're in the right place. This isn't theory. It's the daily practice of running a real company with real clients and real revenue—where AI is the operating system, not just a tool.

Not Theory. Practice.

I'm a sitting CEO who does this every single day. This isn't a course from someone who read blog posts. It's operational reality from the front lines.

Three-Time Founder

Built and scaled companies from zero to millions in revenue. I know what it takes to go from idea to execution to market.

CEO of Ragu.AI

Leading an enterprise AI infrastructure company. Our clients are luxury and premium brands deploying AI in production, not pilots.

Real Clients, Real Results

Helping organizations move from AI pilots to production systems. $25M+ in enterprise deals. This is what actually works.

Real Results, Not Theory

Ragu.AI moves organizations from AI pilots to production systems in weeks, not months. Clients include luxury brands like Berry Bros & Rudd.

When I teach Vibe Working, I'm teaching from a platform handling billions of AI operations daily. This is what actually works in production.

Two Ways to Work Together

Whether you want proof of concept or sustained transformation, there's a path forward.

Entry Point

Live Build Sessions

$2,500/ 1.5 hours

We get on a call and actually BUILD together in real time. No lectures. No frameworks. You walk away with something functional.

Build an internal tool, AI workflow, automation, or product prototype
Live architecture and implementation guidance
Recording and code artifacts delivered after session
See exactly how Vibe Working operates in practice

Low commitment. High impact. Proof of concept.

PREMIUM
Sustained Transformation

Chief AI Strategy Officer

$25,000/ month

Fractional C-suite AI strategy position. For CEOs who want to transform how their entire organization operates with AI-native workflows.

Ongoing strategic advisory on AI-native operations
Regular sessions + async access via Slack/Discord
Organizational AI roadmap and implementation plans
Team training and Vibe Working adoption frameworks
Priority access to Ragu.AI enterprise infrastructure (optional)

Selective engagement. For CEOs serious about transformation.

Most leaders start with a Live Build Session to experience the impact firsthand. CEOs who want sustained transformation move into the CAISO program.

The Vibe Working Dispatch

Insights, frameworks, and real-world examples from the front lines of AI-native business operations.

·8 min read

What is Vibe Working?

Defining the category: how AI-native leaders run entire businesses, not just write code.

Read article
·6 min read

Vibe Working vs. Vibe Coding: Why the Distinction Matters

Vibe coding is 5% of the opportunity. Vibe working is 95%. Here's the difference.

Read article
·12 min read

The CEO's Daily AI Stack

The tools, workflows, and systems I use every day to run Ragu.AI with AI as my co-pilot.

Read article

The CEO's AI Playbook

Every week, I share exactly how I used AI to run my company that week. Real tools. Real decisions. Real numbers. No theory, just what actually happened.

Weekly insights. No spam. Unsubscribe anytime.

Early Access

This is a new offering. Testimonials will be added as founders and CEOs complete their first sessions.

If you're interested in being part of the first cohort of leaders learning Vibe Working, now is the time to book.

Early clients get priority scheduling and direct access as I refine the methodology.